New Administration, Old Technology

The Washington Post reported that Obama's Administration moved into the White House only to find themselves surrounded by archaic technologies. I find this particularly relevant and ironic since I praise Obama and his team every day for running one of the most digital and socially savvy campaigns in history. As the article points out, there's "No Facebook to communicate with supporters. No outside e-mail log-ins. No instant messaging. Hard adjustments for a staff that helped sweep Obama to power through, among other things, relentless online social networking."

I shared this link with Alexa, a member of our social media team at Mzinga, and she pointed out an article on Valley Wag that says: "Here's a suggestion for the Obamans: Stop whining about the tools taxpayers have paid for, and get to work learning how to cope with what your employer gives you, just like the rest of us."

While I know many people would agree with those sentiments, I think it's fair to ask the following: If Obama's team can't execute the strategies that got him elected into office, how are they supposed to continue building the momentum of their community (one that is already energized and eager to contribute)?

If this isn't resolved, the new administration will suffer in the same way companies who don't invest in new technologies do:

  1. Employee productivity will decrease
  2. Lack of transparency will lower employee morale
  3. Overall workflow will be less efficient and less effective

Organizations looking to keep up to speed with the times we are living in need to be able to use technologies to develop their brands, harness the constituencies and raise capital. Those who are willing to invest in the right technologies will reap the benefits of a mobile, efficient, and productive workforce, in the same way Obama benefited from his did during his campaign.

Cailin DarcyComment